China Toys Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 9.3% (2024-2032)

The China toys market is expanding rapidly, owing to several interconnected factors. According to IMARC Group, the market size reached USD 20.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 47.4 Billion by 2033, exhibiting a growth rate (CAGR) of 9.3% during 2024-2032.

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China Toys Industry Trends and Drivers:

The China toys market is expanding rapidly, owing to several interconnected factors. Primarily, the market is driven by the growing urbanization as well as the rising disposable incomes of customers. Besides this, the market is propelled by parents' increasing willingness to spend money on toys that help their kids learn and grow. In addition to these factors, China's large population provides a vast consumer base, particularly with the rising middle class that seeks higher-quality, branded toys. Moreover, e-commerce platforms like Alibaba and JD.com also play a vital role in expanding the reach of the China toys market, making toys highly accessible to a broader audience. Meanwhile, the government's two-child policy has boosted the birth rate, further enhancing the demand for children’s toys.

Key trends shaping the China toys market include the growing preference for smart and interactive toys. These technologically advanced toys, which often incorporate artificial intelligence and robotics, are gaining popularity among tech-savvy parents. In line with these factors, there is also a strong demand for eco-friendly toys made from sustainable materials as environmental awareness increases. Additionally, international toy brands are expanding their presence in China, capitalizing on the growing consumer interest in foreign products. Apart from this, with the emerging influence of digital media and the rise of character licensing in toys, driven by popular TV shows, movies, and gaming franchises, the market is expected to continue its upward trajectory. Consequently, the convergence of these factors is anticipated to propel the expansion of the China toys market in the coming years.

China Toys Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest China toys market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

The report has segmented the market into the following categories:

Breakup by Product Type:

1. Plush Toys

2. Electronic/Remote Control Toys

3. Games and Puzzles

4. Construction and Building Toys

5. Dolls

6. Ride-Ons 

7. Sports & Outdoor Play Toys

8. Infant/Pre-School Toys

9. Activity Toys

10. Others

Breakup by End-User:

1. Unisex

2. Boys

3. Girls

Breakup by Distribution Channel:

1. Specialty Toy Chain Stores

2. Supermarkets and Hypermarkets

3. Departmental Stores

4. Online Stores

5. Others

Breakup by Province:

1. Guangdong

2. Jiangsu

3. Shandong

4. Zhejiang

5. Henan

6. Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

1. Mattel, Inc.

2. LEGO System A/S

3. Hasbro, Inc.

4. VTech Holdings Limited

5. Hape International AG

6. Silverlit Toys Manufactory Limited

7. Sieper GmbH

8. Micro Mobility Systems AG

9. Ravensburger Ltd

10. Shantou City Big Tree Toys Co., Ltd

Key highlights of the Report:

1. Market Performance (2018-2023)

2. Market Outlook (2024-2032)

3. COVID-19 Impact on the Market

4. Porter’s Five Forces Analysis

5. Strategic Recommendations

6. Historical, Current, and Future Market Trends

7. Market Drivers and Success Factors

8. SWOT Analysis

9. Structure of the Market

10. Value Chain Analysis

11. Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.

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